First, I implemented the new version of the website. I added payment options and set shipping classes for individual products. After conducting tests, we replaced the old version of the site with the new one. The store is maintained on Woocommerce.
During the following months, I regularly addressed suggestions from Google Search Console and pagespeed. Among other things, I added product carousels to the homepage, modified the product display on the store page, and optimized blocks on the product page.
Besides website management, I have also completed full implementation in the Google environment. The website is connected to GTM, GA4, GoogleAds, and Merchant Center.
Ongoing advertising campaigns are conducted on Google, Facebook & Instagram.